Purpose: The aim of this study is to investigate the influence of sustainability certifications on consumer preferences. The study investigates whether product certifications have a significant influence on consumer preferences and examines which certificate groups work best from a marketer's...

Purpose: This study aims to examine the effect of individuals’ roles, as providers or consumers, and sharing intensity on willingness to participate in access-based hospitality markets. Design/methodology/approach: The research draws from the theories of psychological ownership and prospect...

Purpose: This study explores the effect of gender stereotyping and issue advocacy on consumer sentiment toward advertising and brands. Design/methodology/approach: Drawing from the literature, the study hypothesizes about the impact of gender stereotyping and consumer advocacy on consumer...

We analyze an oligopolistic competition with differentiated products and qualities. The quality of a product is not known to consumers. Each firm can make an imperfect disclosure of its product quality before engaging in price-signaling competition. There are two regimes for separating...