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The financial markets and customer satisfaction : reexamining the value implications of customer satisfaction from the efficient markets perspective
Jacobson, Robert; Mizik, Natalie - In: MSI reports : working paper series (2007) 3, pp. 75-103
Persistent link: https://www.econbiz.de/10003579932
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Die Kosten kurzsichtigen Managements
Mizik, Natalie; Jacobson, Robert - In: Harvard-Business-Manager : das Wissen der Besten 29 (2007) 10, pp. 32-34
Persistent link: https://www.econbiz.de/10003542290
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The economic and statistical significance of stock returns on customer satisfaction : commentary
Fornell, Claes; Mithas, Sunil; Morgeson, Forrest V., III. - In: Marketing science : the marketing journal of the … 28 (2009) 5, pp. 820-825
Persistent link: https://www.econbiz.de/10003921731
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The stock market's pricing of customer satisfaction : commentary
Ittner, Christopher; Larcker, David F.; Taylor, Daniel - In: Marketing science : the marketing journal of the … 28 (2009) 5, pp. 826-835
Persistent link: https://www.econbiz.de/10003921732
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Customer satisfaction-based mispricing : issues and misconceptions ; rejoinder
Jacobson, Robert; Mizik, Natalie - In: Marketing science : the marketing journal of the … 28 (2009) 5, pp. 836-845
Persistent link: https://www.econbiz.de/10003921733
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Value implications of corporate branding in mergers
Mizik, Natalie; Knowles, Jonathan; Dinner, Isaac - In: MSI reports : working paper series (2010) 4, pp. 187-233
Persistent link: https://www.econbiz.de/10009007357
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Firm innovation and the ratchet effect among consumer packaged goods firms
Moorman, Christine; Wies, Simone; Mizik, Natalie; … - In: Marketing science : the marketing journal of the … 31 (2012) 6, pp. 934-951
Persistent link: https://www.econbiz.de/10009702522
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Managing for the moment : the role of earnings management via real activities versus accruals in SEO valuation
Kothari, S. P.; Mizik, Natalie; Roychowdhury, Sugata - In: The accounting review : a publication of the American … 91 (2016) 2, pp. 559-586
Persistent link: https://www.econbiz.de/10011458973
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Accounting for marketing activities : implications for marketing research and practice
Mizik, Natalie; Nissim, Doron - In: MSI reports : working paper series (2011) 1, pp. 161-209
Persistent link: https://www.econbiz.de/10009383321
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Are physicians "Easy Marks"? : Quantifying the effects of detailing and sampling on new prescriptions ; Report No. 04-105
Mizik, Natalie; Jacobsen, Robert - In: MSI reports : working paper series (2004) 1, pp. 129-151
Persistent link: https://www.econbiz.de/10002200400