Are physicians "Easy Marks"? : Quantifying the effects of detailing and sampling on new prescriptions ; Report No. 04-105
Year of publication: |
2004
|
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Authors: | Mizik, Natalie ; Jacobsen, Robert |
Published in: |
MSI reports : working paper series. - Cambridge, Mass., ISSN 1545-505X, ZDB-ID 2127174-4. - 2004, 1, p. 129-151
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Subject: | Ärzte | Physicians | Arzneimittel | Pharmaceuticals |
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