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Segmenting generic medicines' market, using physicians' attitudes and generic companies' prescription span as grouping criteria
Karayanni, Despina A.; Georgi, Christina C. - In: Journal of medical marketing : device, diagnostic and … 12 (2012) 2, pp. 104-122
Persistent link: https://www.econbiz.de/10009567780
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Modeling coexisting business scenarios with time-series panel data : a dynamics-based segmentation approach
Sismeiro, Catarina; Mizik, Natalie; Bucklin, Randolph E. - In: International journal of research in marketing : IJRM ; … 29 (2012) 2, pp. 134-147
Persistent link: https://www.econbiz.de/10009569979
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Addressing the opioid epidemic : is there a role for physician education?
Schnell, Molly; Currie, Janet M. - 2017
Persistent link: https://www.econbiz.de/10011713313
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Segmentation based on physician behavior : implications for sales forecasting and marketing-mix strategy
Carter, Franklin J.; Chitturi, Ravindra - In: The journal of personal selling & sales management : JPSSM 29 (2009) 1, pp. 81-95
Persistent link: https://www.econbiz.de/10003946035
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Competition between generic and brand name drugs : new evidence from the U.S. pharmaceutical market
Cavaliere, Alberto; Moayedizadeh, Ashin - 2022
Persistent link: https://www.econbiz.de/10014232582
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Patient- of physician-oriented marketing : what drives primary demand for prescription drugs?
Fischer, Marc; Albers, Sönke - In: MSI reports : working paper series (2007) 3, pp. 131-153
Persistent link: https://www.econbiz.de/10003579959
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Similar products at different prices : can biopharmaceutical companies segment markets?
Manning, Richard; Stomberg, Christopher; Scher, Benjamin; … - In: International journal of the economics of business 22 (2015) 2, pp. 231-243
Persistent link: https://www.econbiz.de/10011405947
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Estimation of Promotional Strategies for Newer vs. Older Drugs Based On Physician Prescribing Data
Gönül, Füsun F. - 2012
established in the community for it to be prescribed more heavily by specialists and target physicians in solo practice and newer … physicians to speed up the adoption process. Furthermore, for newer drugs traditional forms of detailing via a live sales rep are …
Persistent link: https://www.econbiz.de/10013115780
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Do financial incentives alter physician prescription behavior? : evidence from random patient-GP allocations
Ahammer, Alexander; Zilic, Ivan - 2017
Persistent link: https://www.econbiz.de/10011631101
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Do financial incentives alter physician prescription behavior? : evidence from random patient-GP allocations
Ahammer, Alexander; Zilic, Ivan - 2017 - This version: February 4, 2017
Do physicians respond to financial incentives? We address this question by analyzing the prescription behavior of … physicians who are allowed to dispense drugs themselves through onsite pharmacies. Using administrative data comprising over 16 …
Persistent link: https://www.econbiz.de/10011607891