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Does my structural model represent the real phenomenon? : a review of the appropriate use of Structural Equation Modelling (SEM) model fit indices
Singh, Ramendra - In: The marketing review 9 (2009) 3, pp. 199-212
Persistent link: https://www.econbiz.de/10003883385
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Network connectedness of pharmaceutical sales rep (FLE)-physician dyad and physician prescription behaviour : a conceptual model
Singh, Ramendra - In: Journal of medical marketing : device, diagnostic and … 8 (2008) 3, pp. 257-268
Persistent link: https://www.econbiz.de/10003872256
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JUGAAD - not just "making do" but a low cost survival & coping strategy at the bottom of the pyramid
Singh, Ramendra - 2011
Persistent link: https://www.econbiz.de/10009377245
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When, and how salespersons spend time with customers?
Singh, Ramendra - 2011
Persistent link: https://www.econbiz.de/10009379493
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Poor markets : perspectives from the base of the pyramid
Singh, Ramendra - In: Decision 42 (2015) 4, pp. 451-456
Persistent link: https://www.econbiz.de/10011530841
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Base of the pyramid producers' constraints : an integrated review and research agenda
Kumar, Avinash; Kumra, Rajeev; Singh, Ramendra - In: Journal of business research : JBR 140 (2022), pp. 115-129
Persistent link: https://www.econbiz.de/10013040655
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Executive functions of BoP consumers : research propositions, conceptual framework and implications for marketing strategies for BoP markets
Mishra, Ria; Singh, Ramendra; Jaikumar, Saravana - In: Journal of global marketing 34 (2021) 4, pp. 249-269
Persistent link: https://www.econbiz.de/10012650596
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Evaluating the impact of religious icons and symbols on consumer's brand evaluation : context of Hindu religion
Agarwala, Ridhi; Mishra, Prashant; Singh, Ramendra - In: Journal of advertising 50 (2021) 4, pp. 372-390
Persistent link: https://www.econbiz.de/10012650821
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How do BoP firms shape markets? : market shaping in resource-constrained environments
Singh, Ramendra; Rawat, Sandeep - 2021
Persistent link: https://www.econbiz.de/10012650949
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A road less traveled in nostalgia marketing : impact of spiritual well-being on effects of nostalgic advertisements
Singh, Ramendra; Sharma, Yukti; Kumar, Jitender - In: Journal of marketing theory and practice : JMTP 29 (2021) 3, pp. 289-307
Persistent link: https://www.econbiz.de/10012607655