Valenzuela, Ana; Raghubir, Priya; Mitakakis, Chrissy - In: Journal of Business Research 66 (2013) 7, pp. 881-888
A series of studies identifies that consumers hold beliefs about how retailers organize product displays in stores. These beliefs do not reflect reality, but consumers pervasively use them even when discredited. Study 1 finds that consumers believe popular products are placed on middle shelves,...