Brands : the opiate of the nonreligious masses?
Ron Shachar; Tülin Erdem; Keisha M. Cutright; Gavan J. Fitzsimons
| Year of publication: |
2011
|
|---|---|
| Authors: | Shachar, Ron ; Erdem, Tülin ; Cutright, Keisha M. ; Fitzsimons, Gavan J. |
| Published in: |
Marketing science. - Catonsville, MD : INFORMS, ISSN 0732-2399, ZDB-ID 883054-X. - Vol. 30.2011, 1, p. 92-110
|
| Subject: | Markenartikel | Brand | Markenführung | Brand management | Religion | Experiment | USA | United States |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10008905589