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Editorial: Editor-in-Chief Search Committee report : the digital future is now

Rangaswamy, Arvind; Cochran, James J.; Erdem, Tülin; … - In: Marketing science : the marketing journal of the … 27 (2008) 2, pp. 1-3

Persistent link: https://www.econbiz.de/10003709034

Modeling the intrahousehold behavioral interaction

Yang, Sha; Zhao, Yi; Erdem, Tülin; Zhao, Ying - In: Journal of marketing research : JMR 47 (2010) 3, pp. 470-484

Persistent link: https://www.econbiz.de/10003983832

A simple test for distinguishing between internal reference price theories

Erdem, Tülin; Katz, Michael L.; Sun, Baohong - In: Quantitative marketing and economics : QME 8 (2010) 3, pp. 303-332

Persistent link: https://www.econbiz.de/10008652536

A cross-category and cross-country analysis of umbrella branding for national and store brands

Erdem, Tülin; Chang, Sue Ryung - In: Journal of the Academy of Marketing Science 40 (2012) 1, pp. 86-101

Persistent link: https://www.econbiz.de/10009507840

Learning models : an assessment of progress, Ccallenges and new developments

Ching, Andrew; Erdem, Tülin; Keane, Michael P. - 2013

Persistent link: https://www.econbiz.de/10009772582

Introduction to the special section on "Marketing dynamics"

Bronnenberg, Bart J.; Erdem, Tülin; Rossi, Peter E.; … - In: Journal of marketing research : JMR 49 (2012) 6, pp. 749-749

Persistent link: https://www.econbiz.de/10009688827

Learning models : an assessment of progress, challenges, and new developments

Ching, Andrew; Erdem, Tülin; Keane, Michael P. - In: Marketing science : the marketing journal of the … 32 (2013) 6, pp. 913-938

Persistent link: https://www.econbiz.de/10010231794

A simple method to estimate the roles of learning, inventories and category consideration in consumer choice

Ching, Andrew; Erdem, Tülin; Keane, Michael P. - 2014

Persistent link: https://www.econbiz.de/10010376531

JMR in transition : reflections on the 2006 - 2012 period

Huber, Joel; Erdem, Tülin - In: Journal of marketing research : JMR 51 (2014) 1, pp. 133-135

Persistent link: https://www.econbiz.de/10010348981

Empirical models of learning dynamics : a survey of recent developments

Ching, Andrew; Erdem, Tülin; Keane, Michael P. - 2016 - Revised July 16, 2016

There is now a very large literature on dynamic models in marketing. In a narrow sense, dynamics can be understood as a mechanism whereby past product purchases affect a person's current evaluation of the utility he/she will obtain from buying a product. Most of the prior literature has focussed...

Persistent link: https://www.econbiz.de/10011547587