Modeling the intrahousehold behavioral interaction
Year of publication: |
2010
|
---|---|
Authors: | Yang, Sha ; Zhao, Yi ; Erdem, Tülin ; Zhao, Ying |
Published in: |
Journal of marketing research : JMR. - Thousand Oaks, CA : SAGE Publishing, ISSN 0022-2437, ZDB-ID 218319-5. - Vol. 47.2010, 3, p. 470-484
|
Subject: | Familienökonomik | Family economics | Gruppenentscheidung | Group decision-making | Konsumentenverhalten | Consumer behaviour | Bayes-Statistik | Bayesian inference |
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