We address current criticisms of the RBV (oversight of dynamism, environmental contingencies, and managers' role) by linking value creation in dynamic environmental contexts to the management of firm resources. Components of the resource management model include structuring the resource...

Dynamic managerial capabilities focus on managers' resource-related decisions. Asset orchestration, a central component of dynamic managerial capabilities, highlights the importance of integrating (matching) resource investment and deployment decisions. Building on these recent theoretical...

Strategic entrepreneurship (SE) involves simultaneous opportunity-seeking and advantage seeking behaviors and results in superior firm performance. On a relative basis, small,entrepreneurial ventures are effective in identifying opportunities but are less successful in developing competitive...

The appropriate resources are necessary but insufficient to achieve a competitive advantage. Resources must also be managed effectively. Herein, we develop a resource management process model composed of three components that can lead to a competitive advantage. These components include the...

Marketing and entrepreneurship have long been recognized as two key responsibilities of the firm. Despite their tight integration in practice, marketing and entrepreneur- ship as domains of scholarly inquiry have largely progressed within their respective disciplinary boundaries with minimal...