Where is the Opportunity Without the Customer? An Integration of Marketing Activities, the Entrepreneurship Process, and Institutional Theory
Year of publication: |
2014
|
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Authors: | Webb, Justin W. |
Other Persons: | Ireland, R. Duane (contributor) ; Hitt, Michael A. (contributor) ; Kistruck, Geoffrey M. (contributor) ; Tihanyi, Laszlo (contributor) |
Publisher: |
[2014]: [S.l.] : SSRN |
Subject: | Institutionenökonomik | Institutional economics | Unternehmensgründung | Business start-up | Marketingmanagement | Marketing management | Lernende Organisation | Learning organization |
Extent: | 1 Online-Ressource (19 p) |
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Type of publication: | Book / Working Paper |
Language: | English |
Notes: | In: Journal of the Academy of Marketing Science, Vol. 39, p. 537, 2011 Nach Informationen von SSRN wurde die ursprüngliche Fassung des Dokuments November 10, 2010 erstellt |
Source: | ECONIS - Online Catalogue of the ZBW |
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