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From atoms to bits and back : a research curation on digital technology and agenda for future research
Schmitt, Bernd - In: Journal of consumer research : JCR ; an … 46 (2019) 4, pp. 825-832
Persistent link: https://www.econbiz.de/10012120934
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Consumer information processing and decision-making : origins, findings, applications, and future directions
Schmitt, Bernd - In: Journal of consumer research : JCR ; an … 51 (2024) 1, pp. 2-6
Persistent link: https://www.econbiz.de/10014634412
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The changing face of the Asian consumer : insights and strategies for Asian markets
Schmitt, Bernd - 2014
Persistent link: https://www.econbiz.de/10013547541
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Handbook on brand and experience management
Schmitt, Bernd (ed.) - 2008
Persistent link: https://www.econbiz.de/10003640687
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Denken Sie endlich XXL : kreative und innovative Managementstrategien und Werkzeuge ; to think big - and not small
Schmitt, Bernd - 2009
Persistent link: https://www.econbiz.de/10003788278
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The brand anchoring effect : a judgment bias resulting from brand awareness and temporary accessiblity
Esch, Franz-Rudolf; Schmitt, Bernd; Redler, Joern; … - In: Psychology & marketing 26 (2009) 4, pp. 383-396
Persistent link: https://www.econbiz.de/10003835545
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Brand experience : what is it? : how is it measured? ; does it affect loyalty?
Brakus, J. Jos̆ko; Schmitt, Bernd; Zarantonello, Lia - In: Journal of marketing 73 (2009) 3, pp. 52-68
Persistent link: https://www.econbiz.de/10003838430
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Consumer cognition across cultures
Schmitt, Bernd; Tavassoli, Nader T. - In: The SAGE handbook of international marketing, (pp. 73-90). 2009
Persistent link: https://www.econbiz.de/10003792065
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Using the brand experience scale to profile consumers and predict consumer behaviour
Zarantonello, Lia; Schmitt, Bernd - In: The journal of brand management : an international journal 17 (2009/10) 7, pp. 532-540
Persistent link: https://www.econbiz.de/10008652664
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Language and brand attitudes : impact of script and sound matching in Chinese and English
Pan, Yigang; Schmitt, Bernd - 2010
Persistent link: https://www.econbiz.de/10003924154