senior and middle‐level managers were interviewed face to face. In both countries, common problems confront management which … developing completely new products, and (2) efficient and speedy development work. It is argued that top management involvement … and middle management teamwork are the key to achieving these dual objectives.  …

legitimize its role as an academic discipline and as a management practice. Draws on theoretical reflections and empirical field …

application of marketing as it exists, but the development of a new form of marketing. The management of the public sector is … political management, and marketing, if it is to be effective, will need to be politically informed.  …

Constructs a new management agenda to evaluate the effectiveness and appropriateness of the marketing organization for …

behaviour and strategic management to the field of marketing to fuel further academic inquiry. Based on an extension of Chandler …

In recent years, impression management and the application of the metaphor of behaviour as drama have found their way … impression management to marketing, while arguing that much room for applications such as impression management’s drama metaphor … abound. To demonstrate the efficacy of impression management for marketing, briefly presents the four articles that comprise …

various forms of pre‐market economic activity. The attitudes of customers and management to supermarkets and the problems of …