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Advertising : the magic system
Williams, Raymond - In: The advertising and consumer culture reader, (pp. 13-24). 2009
Persistent link: https://www.econbiz.de/10003848330
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Key issues in mobile marketing : permission and acceptance
Barnes, Stuart J.; Scornavacca, Eusebio - In: Ubiquitous commerce for creating the personalized …, (pp. 208-218). 2009
Persistent link: https://www.econbiz.de/10003852022
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Positive mood and susceptibility to false advertising
LaTour, Kathryn A.; LaTour, Michael S. - In: Journal of advertising : official publication of the … 38 (2009) 3, pp. 127-142
Persistent link: https://www.econbiz.de/10003892037
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Regulatory exposure of deceptive marketing and its impact on firm value
Tipton, Martha Myslinski; Bharadwaj, Sundar G.; … - In: Journal of marketing 73 (2009) 6, pp. 227-243
Persistent link: https://www.econbiz.de/10003901186
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A dynamic equilibrium analysis of the cigarette oligopoly
Tan, Wei - 2005
Persistent link: https://www.econbiz.de/10003904274
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Neuregelung des Product Placement - das Ende des Trennungsgrundsatzes?
Graef, Ralph Oliver - In: Medienwirtschaft : MW ; Perspektiven der digitalen … 6 (2009) 4, pp. 30-35
Persistent link: https://www.econbiz.de/10003907134
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Blacklists & whitelists im E-Mail-Marketing : ein Beitrag zur Überwindung der E-Mail-Spam-Problematik mittels Positiv- und Negativlisten
Ceyp, Michael H.; Koch, Katharina C. - 2007
Persistent link: https://www.econbiz.de/10003420292
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Internet advertising: websites to be regulated by ASA?
Langford, Paul - In: Journal of direct, data and digital marketing practice … 8 (2006/07) 3, pp. 260-262
Persistent link: https://www.econbiz.de/10003433489
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Prize promotions: misleading competitions come under scrutiny
Langford, Paul - In: Journal of direct, data and digital marketing practice … 8 (2006/07) 4, pp. 346-348
Persistent link: https://www.econbiz.de/10003469007