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A content analysis of the newspaper advertisements westernization in China
Li, Dongjin; An, Shenghui; Yang, Hua - In: Frontiers of business research in China : selected … 1 (2007) 4, pp. 558-573
Persistent link: https://www.econbiz.de/10003759711
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The influence of money attitudes on young Chinese consumers' compulsive buying
Li, Dongjin; Jiang, Ying; An, Shenghui; Shen, Zhe; Jin, … - In: Young consumers : insight and ideas for responsible … 10 (2009) 2, pp. 98-109
Persistent link: https://www.econbiz.de/10003859936
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Regional differences of country image effect in Chinese market
Li, Dongjin; An, Shenghui; Ahn, Jongseok - In: Nankai business review international 1 (2010) 1, pp. 39-58
Persistent link: https://www.econbiz.de/10003971961
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Country image and product image of Chinese products : an empirical study of Japanese young consumers' perceptions
Li, Dongjin; An, Shenghui; Wang, Cheng Lu - In: Business, finance and economics of China, (pp. 167-173). 2010
Persistent link: https://www.econbiz.de/10009155592
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The influence of money attitudes on young Chinese consumers' compulsive buying
Li, Dongjin; Jiang, Ying; An, Shenghui; Shen, Zhe; Jin, … - In: Young consumers : insight and ideas for responsible … 10 (2009) 2, pp. 98-109
Persistent link: https://www.econbiz.de/10008262089
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Regional differences of country image effect in Chinese market
Li, Dongjin; An, Shenghui; Ahn, Jongseok - In: Nankai business review international 1 (2010) 1, pp. 39-58
Persistent link: https://www.econbiz.de/10009955975
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Regional differences of country image effect in Chinese market
Li, Dongjin; An, Shenghui; Ahn, Jongseok - In: Nankai Business Review International 1 (2010) 1, pp. 39-58
Purpose – The purpose of this paper is to explore how differently Chinese consumers, located in different regions, perceive country image. Design/methodology/approach – In total, 1,257 consumers from Beijing, Shanghai, Qingdao, Shenyang, and Wuhan are surveyed. Findings – The results...
Persistent link: https://www.econbiz.de/10014954182
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The influence of money attitudes on young Chinese consumers' compulsive buying
Li, Dongjin; Jiang, Ying; An, Shenghui; Shen, Zhe; Jin, … - In: Young Consumers 10 (2009) 2, pp. 98-109
Purpose – The purpose of this paper is to investigate how young Chinese consumers' money attitudes influence their compulsive buying behavior. Design/methodology/approach – In total, 303 undergraduate students from Tianjin and Ningbo (two major cities in coastal China) answered a...
Persistent link: https://www.econbiz.de/10015044218
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A comparative study of location choice for overseas R&D investment of TNCs: an empirical study of the United States and Japan based on panel data
Wang, Yonggui; An, Shenghui; Luo, Peng - In: International marketing : emerging markets, (pp. 253-282). 2011
Persistent link: https://www.econbiz.de/10008937358
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A study on the influence of country image on purchase intention of Chinese consumers based on Fishbein's model of reasoned action : focused on USA, Germany, Japan and South Korea
Li, Dongjin; Ahn, Jong-seok; Zhou, Ronghai; Wu, Bo - In: Frontiers of business research in China : selected … 3 (2009) 4, pp. 621-646
Persistent link: https://www.econbiz.de/10003923750