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Webmarketing in der Hotellerie : Nutzung und Erfolgsfaktoren für den Einsatz
Reisenzahn, Thomas - In: HMD : Praxis der Wirtschaftsinformatik 46 (2009) 270, pp. 29-36
Persistent link: https://www.econbiz.de/10003911174
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Online competitive information space for hotels : an information search perspective
Xiang, Zheng; Law, Rob - In: Journal of hospitality marketing & management 22 (2013) 5/6, pp. 530-546
Persistent link: https://www.econbiz.de/10010127361
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From OTA interface design to hotels' revenues : the impact of sorting and filtering functionalities on consumer choices
Loosschilder, Gerard H.; Rest, Jean-Pierre van der; … - In: Journal of revenue and pricing management 16 (2017) 2, pp. 125-138
Persistent link: https://www.econbiz.de/10011705690
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What makes customers "click"? : an analysis of hotel list content using deep learning
Xu, Xiaowei; Luo, Yi - In: International journal of hospitality management 114 (2023), pp. 1-12
Persistent link: https://www.econbiz.de/10014440020
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Digital tools in empirical marketing strategies of global hotel companies
Nozdreva, Raisa B.; Churakova, Anna - In: Digital strategies in a global market : navigating the …, (pp. 213-227). 2021
Persistent link: https://www.econbiz.de/10013164200
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The role of the internet as a tool to search for tourist information
Dominguez Vila, Trinidad; Araújo Vila, Noelia; Alén … - In: Journal of global information management : an official … 26 (2018) 1, pp. 58-84
Persistent link: https://www.econbiz.de/10011809669
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Predictive auto-completion for query in search engine
Singh, Vinay; Purohit, Dheeraj Kumar; Kumar, Vimal; … - In: International journal of business information systems : … 28 (2018) 3, pp. 299-314
Persistent link: https://www.econbiz.de/10011895153
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Go Google : 20 ways to reach more customers and build revenue with Google business tools
Holden, Greg - 2008
Persistent link: https://www.econbiz.de/10003539381
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Understanding the efficiency of keywords in search engine marketing : a comparison study using data envelopment analysis
Jiang, Pingjun - In: International journal of electronic business 14 (2018) 3, pp. 273-292
Persistent link: https://www.econbiz.de/10011989711
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The impact of digital sales channels on web sales : evidence from the USA's largest online retailers
Narayanaswamy, Ravi; Heiens, Richard A. - In: International journal of electronic marketing and … 12 (2021) 3, pp. 306-322
Persistent link: https://www.econbiz.de/10012598447