The impact of digital sales channels on web sales : evidence from the USA's largest online retailers
Ravi Narayanaswamy, Richard A. Heiens
| Year of publication: |
2021
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|---|---|
| Authors: | Narayanaswamy, Ravi ; Heiens, Richard A. |
| Published in: |
International journal of electronic marketing and retailing : IJEMR. - Olney, Bucks. : Inderscience Enterprises Ltd., ISSN 1741-1033, ZDB-ID 2251608-6. - Vol. 12.2021, 3, p. 306-322
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| Subject: | digital sales channels | web sales | e-commerce | direct website visits | display ads | e-mail | organic search | paid search | referrals | social media | Online-Marketing | Internet marketing | Electronic Commerce | E-commerce | Vertriebsweg | Distribution channel | Website | Social Web | Social web | Online-Handel | Online retailing | Verkauf | Selling | USA | United States | Konsumentenverhalten | Consumer behaviour | Verkaufspersonal | Salespeople | Einzelhandel | Retail trade | Preismanagement | Pricing strategy | Verkaufsförderung | Sales promotion | Suchmaschine | Search engine |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1504/IJEMR.2021.116505 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012598447