Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Seeing the voice of the consum...
Similar by person
Narrow search
Narrow search
Year of publication
From:
To:
Subject
All
Marketing
20
Marktforschung
15
Consumer behaviour
13
Konsumentenverhalten
13
Sozialer Wandel
12
USA
10
United States
8
Economic history
7
Gerald Zaltman
7
Marketingtheorie
7
Theory
7
Verbraucher
7
Wirtschaftsgeschichte
7
Market research
6
Theorie
6
Verbraucherverhalten
6
Vereinigte Staaten
6
Innovation
5
Marketing theory
5
Scientists
5
Sozialstruktur
5
Wissenschaftler
5
Marketingmanagement
4
Social change
4
Marketing management
3
Absatztheorie
2
Cognition
2
Consumer behavior
2
Emotion
2
Germany
2
Imagination
2
Knowledge
2
Kognition
2
Scientific method
2
Verbraucherschutz
2
Wettbewerbsvorteil
2
Wissen
2
Wissenschaftliche Methode
2
AGMS: Aggregate Marketing System
1
Absatz
1
more ...
less ...
Online availability
All
Undetermined
9
Type of publication
All
Article
63
Book / Working Paper
42
Type of publication (narrower categories)
All
Article in journal
13
Aufsatz in Zeitschrift
13
Aufsatz im Buch
10
Book section
10
Collection of articles of several authors
8
Sammelwerk
8
Collection of articles written by one author
7
Sammlung
7
Reprint
5
Aufsatzsammlung
2
Bibliographie
1
Case study
1
Dissertation u.a. Prüfungsschriften
1
Fallstudie
1
Konferenzschrift
1
research-article
1
review-article
1
more ...
less ...
Language
All
English
62
Undetermined
42
German
1
Author
All
Zaltman, Gerald
101
Zaltman, Lindsay
8
Sheth, Jagdish N.
7
Barabba, Vincent P.
6
Deshpandé, Rohit
6
Kotler, Philip
6
Wallendorf, Melanie
5
Moorman, Christine
4
Bonoma, Thomas V.
3
Coulter, Robin A.
3
Duncan, Robert
3
Holbek, Jonny
3
Levy, Sidney J.
3
Olson, Jerry C.
3
Tybout, Alice M.
3
Andreasen, Alan R.
2
Angelmar, Reinhard
2
Coulter, Robin Higie
2
Heffring, Michael
2
Herrmann, Andreas
2
Higie Coulter, Robin
2
Huber, Frank
2
Jaworski, Bernard J.
2
Kohli, Ajay Kumar
2
LaTour, Kathryn A.
2
Lemasters, Karen
2
Pinson, Christian R. A.
2
Schwartz, Richard D.
2
Wathieu, Luc
2
Wilkie, William L.
2
Añibarro del Olmo, Juan Ignacio
1
Bagozzi, Richard
1
Bagozzi, Richard P.
1
Barnes, Susan B.
1
Baron, Andrew Scott
1
Braun-LaTour, Kathryn A.
1
Burch, E. Earl
1
Burger, Philip
1
Calder, Bobby J.
1
Carbone, Lewis
1
more ...
less ...
Published in...
All
Legends in marketing
7
Harvard business review : HBR
6
Journal of marketing
5
AMS review : official publication of the Academy of Marketing Science
4
American behavioral scientist : ABS
4
Journal of marketing research : JMR
4
Journal of advertising research
3
Report / Marketing Science Institute
3
Report / Marketing Science Institute / Marketing Science Institute
3
The nature and scope of marketing research
3
Theories in marketing series
3
A Wiley-Interscience publication
2
Review of marketing research
2
A Wiley-interscience publication
1
Behavioral models for market analysis : foundations for marketing action
1
Boletín de estudios económicos
1
Consumer and industrial buying behavior
1
Consumer behavior : theoretical sources
1
Editors' series in marketing
1
Handbook of social intervention
1
Harvard-Business-Manager : das Wissen der Besten
1
Holt, Rinehart and Winston marketing series
1
International journal of advertising : the quarterly review of marketing communications
1
International marketing review
1
Journal of Consumer Research
1
Journal of Economic Psychology
1
Journal of advertising : official publication of the American Academy of Advertising
1
Journal of consumer research : JCR ; an interdisciplinary bimonthly
1
Journal of economic psychology : research in economic psychology and behavioral economics
1
Journal of marketing management : MM
1
Legends in consumer behavior
1
Marketing analysis for societal problems
1
Marketing research : a magazine of management and applications
1
Marketing und Verbraucherpolitik
1
Nonprofit marketing : sectoral applications
1
Optimal bundling : marketing strategies for improving economic performance ; with 48 tables
1
Organizational buying behavior
1
Planning Review
1
Prentice-Hall Series in Economic Institutions and Social Systems
1
Pricing Strategy and Practice
1
more ...
less ...
Source
All
ECONIS (ZBW)
71
OLC EcoSci
15
USB Cologne (EcoSocSci)
15
RePEc
2
Other ZBW resources
2
Showing
1
-
10
of
105
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Seeing the Voice of the Consumer: Metaphor-based Advertising Research
Zaltman, Gerald
;
Coulter, Robin Higie
- In:
Journal of advertising research
35
(
1995
)
4
,
pp. 35-51
Persistent link: https://www.econbiz.de/10006532644
Saved in:
2
Consumers in the transition to a market economy: Hungary, 1989-1992
Feick, Lawrence
;
Coulter, Robin Higie
;
Price, Linda L.
- In:
International marketing review
12
(
1995
)
5
,
pp. 18-34
Persistent link: https://www.econbiz.de/10006327722
Saved in:
3
Lessons learned during a career
Zaltman, Gerald
-
2011
Persistent link: https://www.econbiz.de/10009270365
Saved in:
4
Planned social change and the diffusion of innovation
Zaltman, Gerald
;
Bagozzi, Richard P.
;
Andreasen, Alan R.
; …
-
2018
Persistent link: https://www.econbiz.de/10011899968
Saved in:
5
Zaltman metaphor elicitation technique
Zaltman, Gerald
;
Venkatesh, Alladi
;
Hirschman, …
-
2018
Persistent link: https://www.econbiz.de/10011899977
Saved in:
6
Consumer behavior research
Zaltman, Gerald
;
Barabba, Vincent P.
;
Johnston, Wesley J.
; …
-
2018
Persistent link: https://www.econbiz.de/10011900008
Saved in:
7
Marketing management
Zaltman, Gerald
;
Maclnnis, Deborah J.
;
Smith, Daniel C.
; …
-
2018
Persistent link: https://www.econbiz.de/10011900063
Saved in:
8
Marketing theory
Zaltman, Gerald
;
Kohli, Ajay Kumar
;
Deshpandé, Rohit
; …
-
2018
Persistent link: https://www.econbiz.de/10011900067
Saved in:
9
Management priciples for nonprofit agencies and organizations
Zaltman, Gerald
-
1979
-
1. print.
Persistent link: https://www.econbiz.de/10000019224
Saved in:
10
Consumer researchers : take a hike!
Zaltman, Gerald
-
2008
Persistent link: https://www.econbiz.de/10003611242
Saved in:
1
2
3
4
5
6
7
8
9
10
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
