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On the robustness of multidimensional scaling techniques
Green, Paul E. - In: Journal of marketing research : JMR 12 (1975) 1, pp. 73-81
Persistent link: https://www.econbiz.de/10002539981
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Uncertainty, information, and marketing decisions
Green, Paul E. - In: Theory in marketing, (pp. 333-354). 1964
Persistent link: https://www.econbiz.de/10002540090
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An update of real-world TV advertising tests
Hu, Ye; Lodish, Leonard M.; Krieger, Abba M.; Hayati, Babak - In: Journal of advertising research 49 (2009) 2, pp. 201-206
Persistent link: https://www.econbiz.de/10003860572
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Secretary problem of minimizing expected rank : a simple suboptimal approach with generalizations
Krieger, Abba M. - 2009
Persistent link: https://www.econbiz.de/10003847011
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An analysis of real world TV advertising tests : a 15-year update
Hu, Ye; Lodish, Leonard M.; Krieger, Abba M. - In: Journal of advertising research 47 (2007) 3, pp. 341-353
Persistent link: https://www.econbiz.de/10003611067
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Extreme(ly) mean(ingful)
Krieger, Abba M.; Pollak, Moshe; Samuel-Cahn, Ester - 2008
Persistent link: https://www.econbiz.de/10003686112
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Beat the mean : better the average
Krieger, Abba M.; Pollak, Moshe; Samuel-Cahn, Ester - 2007
Persistent link: https://www.econbiz.de/10003686156
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Generalized bomber and fighter problems : offline optimal allocation of a discrete asset
Krieger, Abba M.; Samuel-Cahn, Ester - 2012
Persistent link: https://www.econbiz.de/10009658772
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The noisy secretary problem and some results on extreme concomitant variables
Krieger, Abba M.; Samuel-Cahn, Ester - 2012
Persistent link: https://www.econbiz.de/10009618173
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A generalized secretary problem
Krieger, Abba M.; Samuel-Cahn, Ester - 2014
Persistent link: https://www.econbiz.de/10010478105