An analysis of real world TV advertising tests : a 15-year update
Ye Hu; Leonard M. Lodish; Abba M. Krieger
| Year of publication: |
2007
|
|---|---|
| Authors: | Hu, Ye ; Lodish, Leonard M. ; Krieger, Abba M. |
| Published in: |
Journal of advertising research. - New York, NY : Foundation, ISSN 0021-8499, ZDB-ID 219178-7. - Vol. 47.2007, 3, p. 341-353
|
| Subject: | Fernsehwerbung | Television advertising | Werbewirkung | Advertising effects | USA | United States |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003611067