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Thirty years of conjoint analy...
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Marktforschung
43
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23
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23
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19
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17
Market research
16
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12
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11
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10
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10
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9
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8
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7
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142
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94
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5
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Green, Paul E.
168
Krieger, Abba M.
62
Green, Paul
35
Wind, Yoram
23
Robinson, Patrick J.
14
Samuel-Cahn, Ester
13
Carmone, Frank J.
12
DeSarbo, Wayne S.
10
Carroll, J. Douglas
9
Tull, Donald S.
9
Frank, Ronald E.
8
Rao, Vithala R.
8
Pollak, Moshe
7
Sheth, Jagdish N.
7
Carroll, J.
6
Krieger, Abba
6
Wind, Yoram (Jerry)
6
Gino, Francesca
5
DeSarbo, Wayne
4
FitzRoy, Peter T.
4
Green, Paul Edgar
4
Hu, Ye
4
Jain, Arun K.
4
Lodish, Leonard M.
4
Staats, Bradley R.
4
Alderson, Wroe
3
Gastwirth, Joseph L.
3
Halbert, Michael H.
3
Lee, Michael Y.
3
Lenk, Peter J.
3
Srinivasan, V.
3
Young, Martin R.
3
Adekanmbi, Oluwole
2
Berinato, Scott
2
Chaturvedi, Anil
2
Fitzroy, Peter T.
2
Frank, Ronald Edward
2
Gerwel Proches, Cecile N.
2
Goldberg, Stephen M.
2
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2
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Center for the Study of Rationality, Hebrew University of Jerusalem
7
Marketing Science Institute
2
Universita ha-ivrit birushalayim / Merkaz leheqer ha-razyonaliyyut weha-hahlatot ha-interaqtiviyyot
1
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Journal of marketing research : JMR
17
Fundamentals of marketing research ; Vol. 6
10
Marketing research : a magazine of management and applications
8
Discussion Paper Series / Center for the Study of Rationality, Hebrew University of Jerusalem
7
Legends in marketing
7
Discussion paper / The Hebrew University of Jerusalem, Center for the Study of Rationality
6
European Journal of Operational Research
6
Journal of advertising research
6
Marketing research and modeling : progress and prospects; a tribute to Paul E. Green
6
Journal of Classification
5
Marketing Science
5
European journal of operational research : EJOR
4
Business Horizons
3
Business horizons
3
International business and economics research journal
3
Journal of marketing
3
Journal of the Market Research Society : JMRS
3
Management Science
3
Management science : journal of the Institute for Operations Research and the Management Sciences
3
Marketing models : quantitative and behavioral
3
The journal of business : B
3
Working papers / Harvard Business School, Division of Research
3
Applications of the sciences in marketing management
2
Decision sciences : DS
2
Faculty & research / Insead : working paper series
2
Harvard business review : HBR
2
International series in quantitative marketing
2
Journal of Business Research
2
Journal of the American Statistical Association : JASA
2
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
2
New-product forecasting : models and applications
2
Pricing strategy : reconciling customer needs and company objectives
2
Psychometrika
2
Statistics & Probability Letters
2
Advertising management
1
African journal of business and economic research : AJBER
1
Aslib Proceedings
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ECONIS (ZBW)
150
RePEc
41
OLC EcoSci
31
USB Cologne (EcoSocSci)
16
Other ZBW resources
3
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211
Analyzing multivariate data
Lattin, James M.
;
Carroll, J. Douglas
;
Green, Paul E.
-
2003
Persistent link: https://www.econbiz.de/10004818551
Saved in:
212
Mathematical tools for applied multivariate analysis
Green, Paul E.
;
Carroll, J. Douglas
-
1976
Persistent link: https://www.econbiz.de/10004570030
Saved in:
213
Research for marketing decisions
Green, Paul E.
;
Tull, Donald S.
-
1978
-
4. ed.
Persistent link: https://www.econbiz.de/10004570219
Saved in:
214
Research for marketing decisions
Green, Paul E.
;
Tull, Donald S.
-
1966
Persistent link: https://www.econbiz.de/10004573671
Saved in:
215
Book Reviews - Featuring a Special Essay
Green, Paul E.
- In:
Journal of marketing
65
(
2001
)
3
,
pp. 104
Persistent link: https://www.econbiz.de/10005948224
Saved in:
216
Theory and Practice Go Hand in Hand: A Tribute to Richard Johnson's Contributions to Marketing Research Methodology
Green, Paul E.
- In:
Journal of marketing research : JMR
42
(
2005
)
3
,
pp. 254
Persistent link: https://www.econbiz.de/10006643246
Saved in:
217
Cluster-based market segmentation: Some further comparisons of alternative approaches
Green, Paul E.
;
Schaffer, Catherine M.
- In:
Journal of the Market Research Society : JMRS
40
(
1998
)
2
,
pp. 155-164
Persistent link: https://www.econbiz.de/10006700850
Saved in:
218
The Journal of Marketing Research: Its Initiation, Growth, and Knowledge Dissemination
Green, Paul E.
;
Johnson, Richard M.
;
Neal, William D.
- In:
Journal of marketing research : JMR
40
(
2003
)
1
,
pp. 1-9
Persistent link: https://www.econbiz.de/10006651499
Saved in:
219
A Feature-Based Approach to Market Segmentation Via Overlapping K-Centroids Clustering
Chaturvedi, Anil
;
Carrol, J.Douglas
;
Green, Paul E.
; …
- In:
Journal of marketing research : JMR
34
(
1997
)
3
,
pp. 370-377
Persistent link: https://www.econbiz.de/10006673516
Saved in:
220
Psychometric Methods in Marketing Research: Part 1, Conjoint Analysis
Carroll, J.Douglas
;
Green, Paul E.
- In:
Journal of marketing research : JMR
32
(
1995
)
4
,
pp. 385-391
Persistent link: https://www.econbiz.de/10006679933
Saved in:
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