The Journal of Marketing Research: Its Initiation, Growth, and Knowledge Dissemination
| Year of publication: |
2003
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|---|---|
| Authors: | Green, Paul E. ; Johnson, Richard M. ; Neal, William D. |
| Published in: |
Journal of marketing research : JMR. - Chicago, Ill : Assoc, ISSN 0022-2437, ZDB-ID 2183195. - Vol. 40.2003, 1, p. 1-9
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