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Thirty years of conjoint analy...
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Marktforschung
43
Theorie
23
Theory
23
Conjoint analysis
19
Conjoint-Analyse
17
Market research
16
Marketing theory
12
Marketingtheorie
11
Marketing
10
Paul E. Green
10
Vereinigte Staaten
9
Betriebswirtschaftliche Entscheidungen
8
Verbraucher
8
Marketingforschung
7
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7
South Africa
7
Multivariate analysis
6
Produktgestaltung
6
Südafrika
6
Consumer behaviour
5
Konsumentenverhalten
5
Experiment
4
Leistungsmotivation
4
Marketing management
4
Marketingmanagement
4
Methodologie
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Product design
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Absatz
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Absatzpolitik
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Arbeitszufriedenheit
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3
Higher education institution
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3
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174
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12
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Language
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Undetermined
142
English
94
German
5
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Green, Paul E.
168
Krieger, Abba M.
62
Green, Paul
35
Wind, Yoram
23
Robinson, Patrick J.
14
Samuel-Cahn, Ester
13
Carmone, Frank J.
12
DeSarbo, Wayne S.
10
Carroll, J. Douglas
9
Tull, Donald S.
9
Frank, Ronald E.
8
Rao, Vithala R.
8
Pollak, Moshe
7
Sheth, Jagdish N.
7
Carroll, J.
6
Krieger, Abba
6
Wind, Yoram (Jerry)
6
Gino, Francesca
5
DeSarbo, Wayne
4
FitzRoy, Peter T.
4
Green, Paul Edgar
4
Hu, Ye
4
Jain, Arun K.
4
Lodish, Leonard M.
4
Staats, Bradley R.
4
Alderson, Wroe
3
Gastwirth, Joseph L.
3
Halbert, Michael H.
3
Lee, Michael Y.
3
Lenk, Peter J.
3
Srinivasan, V.
3
Young, Martin R.
3
Adekanmbi, Oluwole
2
Berinato, Scott
2
Chaturvedi, Anil
2
Fitzroy, Peter T.
2
Frank, Ronald Edward
2
Gerwel Proches, Cecile N.
2
Goldberg, Stephen M.
2
Hauser, John R.
2
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Center for the Study of Rationality, Hebrew University of Jerusalem
7
Marketing Science Institute
2
Universita ha-ivrit birushalayim / Merkaz leheqer ha-razyonaliyyut weha-hahlatot ha-interaqtiviyyot
1
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Journal of marketing research : JMR
17
Fundamentals of marketing research ; Vol. 6
10
Marketing research : a magazine of management and applications
8
Discussion Paper Series / Center for the Study of Rationality, Hebrew University of Jerusalem
7
Legends in marketing
7
Discussion paper / The Hebrew University of Jerusalem, Center for the Study of Rationality
6
European Journal of Operational Research
6
Journal of advertising research
6
Marketing research and modeling : progress and prospects; a tribute to Paul E. Green
6
Journal of Classification
5
Marketing Science
5
European journal of operational research : EJOR
4
Business Horizons
3
Business horizons
3
International business and economics research journal
3
Journal of marketing
3
Journal of the Market Research Society : JMRS
3
Management Science
3
Management science : journal of the Institute for Operations Research and the Management Sciences
3
Marketing models : quantitative and behavioral
3
The journal of business : B
3
Working papers / Harvard Business School, Division of Research
3
Applications of the sciences in marketing management
2
Decision sciences : DS
2
Faculty & research / Insead : working paper series
2
Harvard business review : HBR
2
International series in quantitative marketing
2
Journal of Business Research
2
Journal of the American Statistical Association : JASA
2
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
2
New-product forecasting : models and applications
2
Pricing strategy : reconciling customer needs and company objectives
2
Psychometrika
2
Statistics & Probability Letters
2
Advertising management
1
African journal of business and economic research : AJBER
1
Aslib Proceedings
1
Biometrics
1
Biometrika
1
Computational Statistics & Data Analysis
1
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Source
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ECONIS (ZBW)
150
RePEc
41
OLC EcoSci
31
USB Cologne (EcoSocSci)
16
Other ZBW resources
3
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71
Applications of decision theory in pricing strategy
Green, Paul E.
- In:
Prices : issues in theory, practice, and public policy
,
(pp. 141-167)
.
1967
Persistent link: https://www.econbiz.de/10002539105
Saved in:
72
Bayesian classification procedures in analyzing customer characteristics
Green, Paul E.
- In:
Advertising management
,
(pp. 258-270)
.
1965
Persistent link: https://www.econbiz.de/10002539136
Saved in:
73
Bayesian classification procedures in analyzing customer characteristics
Green, Paul E.
- In:
Journal of marketing research : JMR
1
(
1964
)
2
,
pp. 44-50
Persistent link: https://www.econbiz.de/10002539149
Saved in:
74
Bayesian decision theory in advertising
Green, Paul E.
- In:
Journal of advertising research
2
(
1962
)
4
,
pp. 33-41
Persistent link: https://www.econbiz.de/10002539158
Saved in:
75
Bayesian decision theory in advertising
Green, Paul E.
- In:
Marketing models : quantitative and behavioral
,
(pp. 280-295)
.
1964
Persistent link: https://www.econbiz.de/10002539170
Saved in:
76
Bayesian decision theory in pricing strategy
Green, Paul E.
- In:
Marketing models : quantitative and behavioral
,
(pp. 298-312)
.
1964
Persistent link: https://www.econbiz.de/10002539185
Saved in:
77
Bayesian decision theory in pricing strategy
Green, Paul E.
- In:
Readings in marketing : the qualitative and …
,
(pp. 416-431)
.
1967
Persistent link: https://www.econbiz.de/10002539200
Saved in:
78
Bayesian decision theory in pricing strategy
Green, Paul E.
- In:
Journal of marketing
27
(
1963
)
1
,
pp. 5-14
Persistent link: https://www.econbiz.de/10002539216
Saved in:
79
Bayesian decision theory in pricing strategy
Green, Paul E.
- In:
Marketing management and administrative action
,
(pp. 483-498)
.
1968
Persistent link: https://www.econbiz.de/10002539230
Saved in:
80
Bayesian decision theory in princing strategy
Green, Paul E.
- In:
Marketing management and the Indian economy
,
(pp. 287-304)
.
1970
Persistent link: https://www.econbiz.de/10002539241
Saved in:
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