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Beyond service quality in search of relationship values

Mattsson, Jan - In: Management decision : MD 35 (1997) 3-4, pp. 302-303

Persistent link: https://www.econbiz.de/10006583086

Innovation in service internationalization: the crucial role of the frantrepreneur

Sundbo, Jon; Johnston, Robert; Mattsson, Jan; Millett, Bruce - In: Entrepreneurship and regional development : an … 13 (2001) 3, pp. 247-268

Persistent link: https://www.econbiz.de/10007112147

True Marketing: A Value Based Philosophy for Strategic Marketing

Mattsson, Jan - In: Journal of strategic marketing 16 (2008) 3, pp. 175-188

Persistent link: https://www.econbiz.de/10008068953

E-marketing ethics: a theory of value priorities

Mattsson, Jan; Rendtorff, Jacob Dahl - In: International journal of internet marketing and … 3 (2006) 1, pp. 35-47

Persistent link: https://www.econbiz.de/10008127214

How dynamic capabilities drive performance in the Indian IT industry: the role of information and co-ordination

Holzweber, Markus; Mattsson, Jan; Chadee, Doren; Raman, … - In: The service industries journal 32 (2012) 4, pp. 531-551

Persistent link: https://www.econbiz.de/10009829407

Common mistakes in designing and implementing service guarantees

McColl, Rod; Mattsson, Jan - In: The journal of services marketing 25 (2011) 6, pp. 451-462

Persistent link: https://www.econbiz.de/10009329187

Innovation behavior in the hotel industry

Orfila-Sintes, Francina; Mattsson, Jan - In: Omega : the international journal of management science 37 (2009) 2, pp. 380-395

Persistent link: https://www.econbiz.de/10008879176

Exploring the fit of real brands in the Second Life 1 virtual world

Barnes, Stuart J.; Mattsson, Jan - In: Journal of marketing management : MM 27 (2011) 9, pp. 934-959

Persistent link: https://www.econbiz.de/10009252641

Memoryscape : how managers can create lasting customer experiences

McColl, Rod; Mattsson, Jan; Charters, Kathleen - In: The journal of business strategy 43 (2022) 6, pp. 397-405

Persistent link: https://www.econbiz.de/10013455684

Experimental methods in innovation research

Sørensen, Flemming; Mattsson, Jan; Sundbo, Jon - In: Research Policy 39 (2010) 3, pp. 313-322

This paper discusses the possible applications of different types of experiment methods in innovation research. The paper argues that the experiment as a research method has been a largely missed opportunity in innovation research, in particular for creating applicable knowledge for businesses...

Persistent link: https://www.econbiz.de/10008523206