respondents recalled the correct price, and that the average prices recalled were much lower than the actual pre-euro prices and …' memory for cinema prices with questionnaires distributed to moviegoers. The analysis concentrates on the memory of pre-euro … dated back to years before the changeover. Price recall is less accurate for the respondents who perceive higher and more …

increased significantly when the euro was introduced as a new currency but rather than returning to their re-changeover trend … models of confusion-induced price increases as these models can only account for a transitory effect. The persistence of the … increase suggests the existence of more than one price equilibrium. This multiplicity of price equilibria is a central part of …