The internet has brought about many exciting opportunities for an easy and convenient exchange of information worldwide. The number of forums and online portals allowing users to give and discuss their opinions on a wide variety of products is rapidly rising. While at first the focus was on the...

Economic restructuring provides an opportunity for socially valuable product and process innovation. However, it's not clear whether displaced workers engage in socially useful activities as well. This question is particularly pressing when the advancement of computer technology creates the...

Part 1: Advancement of Interactive Marketing: An Overview -- Chapter 1: Evolution of Research in Interactive Marketing: A Bibliometric and Thematic Review -- Chapter 2: From Direct Marketing Towards Interactive Marketing: The Evolving Interactive Marketing Tools -- Chapter 3: Bridging the Theory...