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Customer Value und Public Valu...
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Marketingmanagement
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10,976
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3,987
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3,952
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3,646
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3,526
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1,312
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1,286
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1,283
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Kotler, Philip
124
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113
Homburg, Christian
89
Kumar, V.
76
Meffert, Heribert
75
Pepels, Werner
59
Rajagopal
51
Bauer, Hans H.
49
Freeman, R. Edward
47
Keller, Kevin Lane
47
Sheth, Jagdish N.
46
Vrontis, Demetris
46
Tomczak, Torsten
45
Kleinaltenkamp, Michael
44
Kirchgeorg, Manfred
42
Esch, Franz-Rudolf
38
Lindgreen, Adam
38
Wiedmann, Klaus-Peter
38
Backhaus, Klaus
36
Madhani, Pankaj M.
36
Albers, Sönke
35
Smith, N. Craig
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Burmann, Christoph
33
Kitchen, Philip J.
33
Harrison, Jeffrey S.
32
Belz, Christian
31
Piercy, Nigel
29
Verhoef, Peter C.
29
Diller, Hermann
28
Berndt, Ralph
27
Kerin, Roger A.
27
O'Cass, Aron
27
Peter, Jerome Paul
27
Reinecke, Sven
27
Balmer, John M. T.
26
McDonald, Malcolm
26
Krafft, Manfred
25
Kuß, Alfred
25
Fritz, Wolfgang
24
Grönroos, Christian
24
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Springer Fachmedien Wiesbaden
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International Monetary Fund (IMF)
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OECD
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International Monetary Fund
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Books on Demand GmbH <Norderstedt>
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Volkswirtschaftliche Fakultät, Ludwig-Maximilians-Universität München
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Edward Elgar Publishing
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Verlag Dr. Kovač
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International Labour Office
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National Bureau of Economic Research
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European Society for Opinion and Marketing Research
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IGI Global
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EconWPA
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Fördergesellschaft Marketing an der Universität Augsburg
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Internationales Arbeitsamt
14
De Gruyter Oldenbourg
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Duncker & Humblot
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Escuela de Graduados en Administración Pública y Políticas Públicas (EGAP), Instituto Tecnológico y de Estudios Superiores de Monterrey (ITESM)
12
Verlag Franz Vahlen
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Nomos Verlagsgesellschaft
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Haufe-Lexware GmbH & Co. KG
9
UVK Verlagsgesellschaft mbH
9
Wiley-VCH
9
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8
Weltbank
8
Chartered Institute of Marketing
7
Information Resources Management Association
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Metropolis-Verlag für Ökonomie Gesellschaft und Politik GmbH
7
NetLibrary, Inc
7
Springer International Publishing
7
Springer-Verlag GmbH
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Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung
7
epubli GmbH
7
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6
American Management Association
6
Bertelsmann Stiftung
6
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Journal of business research : JBR
555
Journal of business ethics : JOBE
424
Industrial marketing management : the international journal for industrial and high-tech firms
358
SpringerLink / Bücher
317
Journal of strategic marketing
218
Corporate social responsibility and environmental management
186
Business strategy and the environment
176
Europäische Hochschulschriften / 5
148
Journal of marketing management : MM
143
Journal of the Academy of Marketing Science
142
European journal of marketing : EJM
141
The journal of business & industrial marketing
139
Journal of marketing
128
Journal of retailing and consumer services
126
Journal of marketing communications
117
Springer eBook Collection
116
Gabler Edition Wissenschaft
106
Marketing intelligence & planning
106
Business & society
98
Tourism management : research, policies, practice
95
Technological forecasting & social change : an international journal
92
International journal of project management : the journal of The International Project Management Association
87
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
84
International journal of hospitality management
81
Business horizons
80
The journal of brand management : an international journal
79
Cogent business & management
73
Management science : journal of the Institute for Operations Research and the Management Sciences
72
European Journal of Marketing
70
Marketing Intelligence & Planning
70
Journal of business ethics : JBE
62
Lehrbuch
60
The service industries journal
60
Corporate communications : an international journal
58
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
58
Springer eBook Collection / Business and Economics
58
Journal of marketing research : JMR
56
Strategic management journal
56
Faculty & research / Insead : working paper series
54
The journal of product & brand management
54
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ECONIS (ZBW)
31,916
USB Cologne (EcoSocSci)
1,032
RePEc
512
Other ZBW resources
380
EconStor
163
USB Cologne (business full texts)
57
BASE
30
OLC EcoSci
7
ArchiDok
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Showing
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1
Moral sells: gaining competitive advantage in a shareholder society
Liebl, Franz
- In:
Socially responsible management : impulses for good …
,
(pp. 11-33)
.
2002
Persistent link: https://www.econbiz.de/10001710817
Saved in:
2
Corporate social responsibility : impacts on strategic marketing and customer value
Piercy, Nigel
;
Lane, Nikala
- In:
The marketing review
9
(
2009
)
4
,
pp. 335-360
Persistent link: https://www.econbiz.de/10003916461
Saved in:
3
Daseinsvorsorge und existenzielle Angst des Menschen : Fragen der Ordnung der Ökonomie der Gewährleistungsstaatlichkeit kommunaler Versorgungsunternehmen, insbesondere der Wasserve...
Schulz-Nieswandt, Frank
- In:
Methodenpluralismus in den Wirtschaftswissenschaften
,
(pp. 213-245)
.
2010
Persistent link: https://www.econbiz.de/10008773298
Saved in:
4
Daseinsvorsorge und EG-Beihilfenrecht : mehr Rechtssicherheit durch die neue Mitteilung der Kommission?
Albin, Silke
- In:
Die öffentliche Verwaltung : DÖV ; Zeitschrift für …
54
(
2001
)
21
,
pp. 890-898
Persistent link: https://www.econbiz.de/10001620035
Saved in:
5
Foreign market entry strategy
Michalski, Eugeniusz
- In:
Acta scientiarum polonorum / Oeconomia : czasopismo …
14
(
2015
)
2
,
pp. 107-117
Persistent link: https://www.econbiz.de/10011339374
Saved in:
6
Value-based promotion : a consumer retention tool in electronics goods market
Joy, Gemini V.
;
James, P. S.
;
Kumar, K. Senthil
- In:
International journal of value chain management : IJVCM
7
(
2014
)
2
,
pp. 124-133
Persistent link: https://www.econbiz.de/10010484383
Saved in:
7
The dimensionality of the market orientation construct
Crick, James M.
- In:
Journal of strategic marketing
29
(
2021
)
4
,
pp. 281-300
Persistent link: https://www.econbiz.de/10012515859
Saved in:
8
From customer value co-creation behaviour to customer perceived value
Thi Bich Hanh Tran
;
Anh Dung Vu
- In:
Journal of marketing management : JMM ; journal of the …
37
(
2021
)
9/10
,
pp. 993-1026
Persistent link: https://www.econbiz.de/10012607867
Saved in:
9
Total market orientation, customer value, and market performance from a dual perspective
Tournois, Laurent
- In:
The journal of applied business research
29
(
2013
)
4
,
pp. 1157-1173
Persistent link: https://www.econbiz.de/10009777592
Saved in:
10
A manager-customer empirical investigation of the subjective performance of proactive market-oriented consumer goods companies : testing a double-mediation model
Tournois, Laurent
- In:
The journal of applied business research
32
(
2016
)
5
,
pp. 1475-1493
Persistent link: https://www.econbiz.de/10011591396
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