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The curious case of global branding : investigating the link between ethnic identity and consumer attitudes towards global brands
Harsandaldeep Kaur; Moktan, Pranay - In: International journal of Indian culture and business … 31 (2024) 2, pp. 123-144
Persistent link: https://www.econbiz.de/10015064611
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The organic food market in the post-COVID-19 era : evidence from Northern Greece
Sklavounos, Nikolaos; Kartsiotis, George; Tzovanis, … - In: Economic Growth, Prosperity and Sustainability in the …, (pp. 267-285). 2024
Persistent link: https://www.econbiz.de/10015064612
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Investigating Greek consumers' intentions toward green hotels : an application of an extended "values beliefs norms" model
Salamoura, Maria; Partsali, Ioulia; Kyriakaki, Anna - In: Economic Growth, Prosperity and Sustainability in the …, (pp. 313-333). 2024
Persistent link: https://www.econbiz.de/10015064623
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Olfactory marketing as a technological innovation tool for the Indian retail industry : a study of Shoppers Stop retail store in Kolkata, India
Chatterjee, Shuvam; Bryła, Paweł - In: International journal of Indian culture and business … 31 (2024) 3, pp. 261-273
Persistent link: https://www.econbiz.de/10015064627
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Examining the intention of Greek consumers to purchase functional yoghurts : an empirical survey
Chatzoudes, Dimitrios; Ioakeimidou, Despoina; … - In: Economic Growth, Prosperity and Sustainability in the …, (pp. 353-384). 2024
Persistent link: https://www.econbiz.de/10015064628
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Impact of customer engagement strategies on shopping in the physical environment : retail stores and online portals (in Delhi and Santa Clara County)
Sachdeva, Ishita; Goel, Sushma - In: International journal of Indian culture and business … 31 (2024) 3, pp. 291-309
Persistent link: https://www.econbiz.de/10015064638
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Emotional drivers for purchasing apparels : buying process and decision making
Samarth Singh - In: International journal of process management and … 17 (2024) 1, pp. 22-34
Persistent link: https://www.econbiz.de/10015064639
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Customer value theory : sensitivity to price, emotional values, social relationship supports, and values conscious organic products purchase intention
Sharma, Surbhi; Kushwaha, Bijay Prasad - In: International journal of Indian culture and business … 32 (2024) 1, pp. 38-58
Persistent link: https://www.econbiz.de/10015064668
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Understanding purchase intention of menstrual products among rural Indian women : periods are normal : period!
Poulose, Jeanne; Sharma, Vinod; Kumar, M. Dileep; … - In: International journal of Indian culture and business … 32 (2024) 1, pp. 59-79
Persistent link: https://www.econbiz.de/10015064669
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Technology influence on purchase intention with respect to luxury fashion
Soni, Soumya; Sharma, Bhuvanesh Kumar; Mishra, Sunil; … - In: International journal of Indian culture and business … 32 (2024) 1, pp. 98-113
Persistent link: https://www.econbiz.de/10015064676