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11
The mechanism of social media marketing : influencer characteristics, consumer empathy, immersion, and sponsorship disclosure
Jung, Nayoung
;
Im, Subin
- In:
International journal of advertising : the review of …
40
(
2021
)
8
,
pp. 1265-1293
Persistent link: https://www.econbiz.de/10012802303
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12
The human side of marketing in age of digital transformation : AMA Winter Academic Conference 2021 : AMA educators proceedings volume 32 : online, 17-19 February 2021
Malter, Alan J.
(
ed.
);
Baker, Stacey Menzel
(
ed.
); …
-
AMA Winter Academic Conference <2021, Online>
;
American …
-
2021
Persistent link: https://www.econbiz.de/10012880704
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13
The human side of marketing in age of digital transformation ; Volume 1 of 2
Malter, Alan J.
(
ed.
);
Baker, Stacey Menzel
(
ed.
); …
-
AMA Winter Academic Conference <2021, Online>
;
American …
-
2021
Persistent link: https://www.econbiz.de/10012880706
Saved in:
14
The human side of marketing in age of digital transformation ; Volume 2 of 2
Malter, Alan J.
(
ed.
);
Baker, Stacey Menzel
(
ed.
); …
-
AMA Winter Academic Conference <2021, Online>
;
American …
-
2021
Persistent link: https://www.econbiz.de/10012880719
Saved in:
15
The effect of channel innovation knowledge management on competitive advantage : a dual-path model
Im, Subin
;
Kim, Stephen K.
;
Bond, Edward U., III
- In:
Journal of marketing theory and practice : JMTP
28
(
2020
)
2
,
pp. 196-212
Persistent link: https://www.econbiz.de/10012483454
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16
Strategic planning as a complex and enabling managerial tool
Arend, Richard J.
;
Zhao, Yuzhen Lisa
;
Song, Zheng Michael
; …
- In:
Strategic management journal
38
(
2017
)
8
,
pp. 1741-1752
Persistent link: https://www.econbiz.de/10011702947
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17
Strategic givens in new product development : understanding curvilinear effects on new product performance
Tacharias, Nicolas A.
;
Stock-Homburg, Ruth
;
Im, Subin
- In:
International journal of innovation management
21
(
2017
)
1
,
pp. 1750010-1-31
Persistent link: https://www.econbiz.de/10011672020
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18
Moderating roles of national culture for alliance relationship advantages and performance in Asia
Kang, Seongho
;
Im, Subin
;
Park, Heungsoo
- In:
Journal of business-to-business marketing
25
(
2018
)
3
,
pp. 233-249
Persistent link: https://www.econbiz.de/10011917209
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19
New Product Creativity Antecedents and Consequences : Evidence from South Korea, Japan, and China
Nakata, Cheryl
;
Rubera, Gaia
;
Im, Subin
;
Pae, Jae H.
; …
- In:
Journal of Product Innovation Management
35
(
2018
)
6
,
pp. 939-959
Persistent link: https://www.econbiz.de/10012094768
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20
Antecedents and consequence of Korean and Japanese new product advantage
Nakata, Cheryl
;
Im, Subin
;
Park, Heungsoo
;
Ha, Young-Won
- In:
Journal of business research : JBR
59
(
2006
)
1
,
pp. 28-36
Persistent link: https://www.econbiz.de/10006713682
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