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The mechanism of social media marketing : influencer characteristics, consumer empathy, immersion, and sponsorship disclosure
Jung, Nayoung; Im, Subin - In: International journal of advertising : the review of … 40 (2021) 8, pp. 1265-1293
Persistent link: https://www.econbiz.de/10012802303
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The human side of marketing in age of digital transformation : AMA Winter Academic Conference 2021 : AMA educators proceedings volume 32 : online, 17-19 February 2021
Malter, Alan J. (ed.); Baker, Stacey Menzel (ed.);  … - AMA Winter Academic Conference <2021, Online>; American … - 2021
Persistent link: https://www.econbiz.de/10012880704
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The human side of marketing in age of digital transformation ; Volume 1 of 2
Malter, Alan J. (ed.); Baker, Stacey Menzel (ed.);  … - AMA Winter Academic Conference <2021, Online>; American … - 2021
Persistent link: https://www.econbiz.de/10012880706
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The human side of marketing in age of digital transformation ; Volume 2 of 2
Malter, Alan J. (ed.); Baker, Stacey Menzel (ed.);  … - AMA Winter Academic Conference <2021, Online>; American … - 2021
Persistent link: https://www.econbiz.de/10012880719
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The effect of channel innovation knowledge management on competitive advantage : a dual-path model
Im, Subin; Kim, Stephen K.; Bond, Edward U., III - In: Journal of marketing theory and practice : JMTP 28 (2020) 2, pp. 196-212
Persistent link: https://www.econbiz.de/10012483454
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Strategic planning as a complex and enabling managerial tool
Arend, Richard J.; Zhao, Yuzhen Lisa; Song, Zheng Michael; … - In: Strategic management journal 38 (2017) 8, pp. 1741-1752
Persistent link: https://www.econbiz.de/10011702947
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Strategic givens in new product development : understanding curvilinear effects on new product performance
Tacharias, Nicolas A.; Stock-Homburg, Ruth; Im, Subin - In: International journal of innovation management 21 (2017) 1, pp. 1750010-1-31
Persistent link: https://www.econbiz.de/10011672020
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Moderating roles of national culture for alliance relationship advantages and performance in Asia
Kang, Seongho; Im, Subin; Park, Heungsoo - In: Journal of business-to-business marketing 25 (2018) 3, pp. 233-249
Persistent link: https://www.econbiz.de/10011917209
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New Product Creativity Antecedents and Consequences : Evidence from South Korea, Japan, and China
Nakata, Cheryl; Rubera, Gaia; Im, Subin; Pae, Jae H.; … - In: Journal of Product Innovation Management 35 (2018) 6, pp. 939-959
Persistent link: https://www.econbiz.de/10012094768
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Antecedents and consequence of Korean and Japanese new product advantage
Nakata, Cheryl; Im, Subin; Park, Heungsoo; Ha, Young-Won - In: Journal of business research : JBR 59 (2006) 1, pp. 28-36
Persistent link: https://www.econbiz.de/10006713682