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Dynamic and competitive effects of direct mailings

Diepen, Merel van (contributor); Donkers, Bas (contributor); … - 2006

Persistent link: https://www.econbiz.de/10003381147

Dynamic and Competitive Effects of Direct Mailings

Diepen, M. van - 2013

unique database by merging the databases of three large charity organizations in the Netherlands. This results in household … level data on the direct mailings received and the donations made by each household to each charity. Our results show that …

Persistent link: https://www.econbiz.de/10012754123

Understanding donor preferences to optimise charity marketing and communications

Ferguson, Kimberley - In: International journal of market research 64 (2022) 1, pp. 3-12

Persistent link: https://www.econbiz.de/10012794292

Do sympathy biases induce charitable giving? The effects of advertising content

Sudhir, K.; Roy, Subroto; Cherian, Mathew - In: Marketing science : the marketing journal of the … 35 (2016) 6, pp. 849-869

Persistent link: https://www.econbiz.de/10011617432

To retain? To upgrade? : the effects of direct mail on regular donation behavior

Thomas, Suman Ann; Feng, Shanfei; Krishnan, Trichy V. - In: International journal of research in marketing : IJRM ; … 32 (2015) 1, pp. 48-63

Persistent link: https://www.econbiz.de/10010517012

The effect of effectiveness: donor response to aid effectiveness in a direct mail fundraising experiment

Karlan, Dean; Wood, Daniel H. - In: Journal of behavioral and experimental economics 66 (2017), pp. 1-8

Persistent link: https://www.econbiz.de/10011876830

The effect of effectiveness : donor response to aid effectiveness in a direct mail fundraising experiment

Karlan, Dean; Wood, Daniel - 2014

We test how donors respond to new information about a charity's effectiveness. Freedom from Hunger implemented a test …

Persistent link: https://www.econbiz.de/10010338773

Improving campaign success rate by tailoring donation requests along the donor lifecycle

Verhaert, Griet Alice; Van den Poel, Dirk - In: Journal of interactive marketing : a quarterly … 25 (2011) 1, pp. 51-63

Persistent link: https://www.econbiz.de/10008909979

The effect of effectiveness : donor response to aid effectiveness in a direct mail fundraising experiment

Karlan, Dean; Wood, Daniel H. - 2014

Persistent link: https://www.econbiz.de/10010356802

The effect of effectiveness : donor response to aid effectiveness in a direct mail fundraising experiment

Karlan, Dean; Wood, Daniel H. - 2014

Persistent link: https://www.econbiz.de/10010367915

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