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Millennials alumni and donor behaviour : an insight from management-based university in Malaysia
Hasnizam Shaari; Phoon Lee Yong; Salniza Md. Salleh; … - In: International journal of applied management science 11 (2019) 4, pp. 352-369
Persistent link: https://www.econbiz.de/10012160433
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Eliciting emotional attachment : Jordan brand and college fan purchasers
Harrison, C. Keith; Babiak, Katherine; Tingle, Jacob K.; … - In: International journal of sport management and marketing … 23 (2023) 6, pp. 465-492
Persistent link: https://www.econbiz.de/10014428327
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Employer branding approach and student preferences of employer in Campus Placements
Pavitra, K. H. - In: The IUP journal of brand management : IJBRM 15 (2018) 4, pp. 30-46
Persistent link: https://www.econbiz.de/10011987794
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Fair student placement
Alcalde, José; Romero-Medina, Antonio - In: Theory and decision : an international journal for … 83 (2017) 2, pp. 293-307
Persistent link: https://www.econbiz.de/10011781772
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Employer Branding Approach and Student Preferences of Employer in Campus Placements
Pavitra, K H - 2019
The process of recruitment and selection of students by companies on college campuses in India, commonly known as … students on a campus signing up for the recruitment and selection process of the recruiter depends on the students' impression …
Persistent link: https://www.econbiz.de/10012871084
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The effevtiveness of in-game advertising : an analysis of the impact of game context and player involvement on brand awarness
Herrewijn, Laura; Poels, Karolien - In: Advertising in new formats and media : current research …, (pp. 307-333). 2016
Persistent link: https://www.econbiz.de/10011473443
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Product placement 2.0 : "do brands need influencers, or do influencers need brands?"
Jin, S. Venus; Muqaddam, Aziz - In: The journal of brand management : an international journal 26 (2019) 5, pp. 522-537
Persistent link: https://www.econbiz.de/10012060158
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How branded entertainment shapes consumers' brand attitudes : evidence from an advertiser-funded program
Verhellen, Yann; Dens, Nathalie; Pelsmacker, Patrick de - In: Engaging consumers through branded entertainment and …, (pp. 189-201). 2015
Persistent link: https://www.econbiz.de/10011389610
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How to mix brand placements in television programmes to maximise effectiveness
Dens, Nathalie; Pelsmacker, Patrick de; Goos, Peter; … - In: International journal of market research : JMRS ; the … 58 (2016) 5, pp. 649-670
Persistent link: https://www.econbiz.de/10011625862
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Leveraged marketing communications : a framework for explaining the effects of secondary brand assoctions
Bergvist, Lars; Taylor, Charles Raymond - In: AMS review : official publication of the Academy of … 6 (2016) 3/4, pp. 157-175
Persistent link: https://www.econbiz.de/10011627993