Purpose – This paper aims to review the latest management developments across the globe and pinpoint practical implications from cutting-edge research and case studies. Design/methodology/approach – This briefing is prepared by an independent writer who adds their own impartial comments and...

Purpose – Provides an interview with Alex Singleton, author of The PR Masterclass . Design/methodology/approach – Provides an interview with Alex Singleton, author of The PR Masterclass . Findings – Discusses the current state of PR. Practical implications – Offers advice on how the PR...

Purpose This paper aims to review the latest management developments across the globe and pinpoint practical implications from cutting-edge research and case studies. Design/methodology/approach This briefing is prepared by an independent writer who adds their own impartial comments and places...

Purpose – This study aims to examine the influence of fashion blogs on consumer brand preferences and investigate the emergence of “communities of style” associated with combinations of fashion brands. Design/methodology/approach – This study undertakes a netnography of Swedish fashion...