measurement, called C‐OAR‐SE. Design/methodology approach – The comparison of the two procedures is by rational argument and forms …” constructs and for the first‐order components of “abstract” constructs; abandonment of the “reflective” measurement model, along … leading the necessary marketing measurement revolution.  …

Purpose – This paper aims to respond to John Rossiter's call for a “Marketing measurement revolution” in the current … issue of EJM , as well as providing broader comment on Rossiter's C‐OAR‐SE framework, and measurement practice in marketing … in general. Design/methodology/approach – The paper is purely theoretical, based on interpretation of measurement theory …

a wide variety of measurement tools to assess the reliability and validity of model results.  …

of measurement transport: emic (culture specific) and etic (global). Evaluates the psychometric properties of two popular …

, interactional and distributive fairness, and further sub-dimensions are also apparent. The measurement scale exhibits a high degree …

measurement scale to assess firm-wide IMC. Design/methodology/approach This paper is based on a multistage research design … validation. Second, a pilot study ( n = 39) enabled us to purify the measurement tool. Third, the data gathered via an online … measurement tool for the assessment of integration based on a firm-wide organisational approach.  …

measurement practice is of importance to marketing scholars. Originality/value The paper suggests how measure development could be …