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Consumer behaviour
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Moskowitz, Howard R.
54
Gofman, Alex
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12
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11
Mets, Tõnis
10
Bevolo, Marco
5
Beckley, Jacqueline
3
Guardiola, Sandy
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Martin, Birgi
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Aarts, Pieter
2
GOFMAN, ALEX
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MOSKOWITZ, HOWARD R.
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Paulus, Klaus
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Saulo, Aurora A.
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The journal of consumer marketing
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1
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1
Business Advancement through Technology Volume I : Markets and Marketing in Transition
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Customer-centric marketing strategies : tools for building organizational performance
1
Financial Times Deutschland
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Humanomics: The International Journal of Systems and Ethics
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Marketing research and modeling : progress and prospects; a tribute to Paul E. Green
1
Non-Profit Organisations, Volume III : Society, Sustainability and Accountability
1
Qualitative market research : an international journal
1
Quantitative research methods in consumer psychology : contemporary and data-driven approaches
1
Services marketing quarterly
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Sloan management review
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ECONIS (ZBW)
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OLC EcoSci
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USB Cologne (EcoSocSci)
1
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Evolving conjoint analysis: from rational features/benefits to an off-the-shelf marketing database
Moskowitz, Howard R.
- In:
Marketing research and modeling : progress and …
,
(pp. 215-230)
.
2004
Persistent link: https://www.econbiz.de/10003243657
Saved in:
2
Optimizing the product developing process using psychophysical scaling
Rabino, Samuel
;
Moskowitz, Howard R.
- In:
Journal of business research : JBR
10
(
1982
)
3
,
pp. 295-308
Persistent link: https://www.econbiz.de/10003635388
Saved in:
3
Steps towards a consumer-driven innovation machine for 'ordinary' product categories in their later lifecycle stages
Gofman, Alex
;
Moskowitz, Howard R.
- In:
International journal of technology management : IJTM
45
(
2008/09
)
3/4
,
pp. 349-363
Persistent link: https://www.econbiz.de/10003824447
Saved in:
4
Renewable energy; tapping and typing the citizen's mind
Guardiola, Sandy
;
Gabay, Gillie
;
Moskowitz, Howard R.
- In:
Humanomics
25
(
2009
)
4
,
pp. 254-267
Persistent link: https://www.econbiz.de/10003903150
Saved in:
5
Role of corporate leadership and innovation claims on consumer perception of premium products
Gofman, Alex
;
Bevolo, Marco
;
Moskowitz, Howard R.
- In:
International journal of innovation management
13
(
2009
)
4
,
pp. 665-681
Persistent link: https://www.econbiz.de/10003916549
Saved in:
6
Improving customers targeting with short intervention testing
Gofman, Alex
;
Moskowitz, Howard R.
- In:
International journal of innovation management
14
(
2010
)
3
,
pp. 435-448
Persistent link: https://www.econbiz.de/10008664313
Saved in:
7
Effective and confident communications in the midst of a major crisis : an experiment in the pharmaceutical context
Moskowitz, Howard R.
;
Rabino, Samuel
;
Gofman, Alex
; …
- In:
International journal of pharmaceutical and healthcare …
1
(
2007
)
4
,
pp. 318-348
Persistent link: https://www.econbiz.de/10003937293
Saved in:
8
Concept articulation and web research: a case study using quali-quant methods
Moskowitz, Howard R.
;
Rabino, Samuel
;
Beckley, Jacqueline
- In:
Qualitative market research : an international journal
10
(
2007
)
3
,
pp. 282-299
Persistent link: https://www.econbiz.de/10003492528
Saved in:
9
Accelerating structured consumer-driven package design
Gofman, Alex
;
Moskowitz, Howard R.
;
Mets, Tõnis
- In:
The journal of consumer marketing
27
(
2010
)
2/3
,
pp. 157-168
Persistent link: https://www.econbiz.de/10003987446
Saved in:
10
Creating technology-based merchandising ideas for hair coloring through weak signals, concept optimization and mind-set segmentation
Gabay, Gillie
;
Flores, Laurent
;
Moskowitz, Howard R.
; …
- In:
The journal of consumer marketing
27
(
2010
)
2/3
,
pp. 211-223
Persistent link: https://www.econbiz.de/10003987461
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