Purpose – This analysis relates to the strategic orientation of public, private and not‐for‐profit festivals and the adoption of stakeholder, financial, marketing and management strategies that enable them to achieve their organisational objectives. The paper aims to address these issues....

Purpose – The paper seeks to examine the concepts, types and implications of festival innovation and failure. Design/methodology/approach – A review of extant literature is undertaken and examples of innovation and failure in three festivals are used to demonstrate the simultaneity and...