Chinese sportswear market. Design/methodology/approach – Based on Aaker's well‐known conceptual framework of brand equity … China's two largest cities, Beijing and Shanghai. Findings – The findings conclude that brand association and brand loyalty … regional Chinese markets in light of the significant gaps between different regions. Further research also could strengthen …

given prices for products in 11 different categories, then told each product was made in China. They were then asked how … exposure to negative news concerning Chinese products. Research limitations/implications – It is unknown how consumers would …

both China and Japan. The primary conclusions (i.e. that Chinese consumers reported significantly higher price and prestige …Purpose – The purpose of this paper is to apply Lichtenstein et al. 's price perception model to American, Chinese and … information on more than 500 student respondents from America, China, and Japan. Findings – Utilizing structural equation modeling …

Purpose – This study aims to examine the role of functional and symbolic image congruity in Chinese consumers' brand … specialists on two popular auto brands in China. Findings – While confirming existing findings concerning functional image … congruity, the results revealed that symbolic image congruity had a negative impact on Chinese consumers' brand preference when …

version of Chinese brand names by drawing from prior research in psychology, linguistics and marketing. The impact of string … length and semantic relevance to English on meaningfulness, memorability and likeability of brand names from Chinese … Chinese language in terms of pronounceability, language familiarity and language attitude is used as covariate. Findings …

Purpose – The purpose of this research is to analyze brand competition in China using the Duplication of Purchase (DoP …) law, with important implications for understanding Chinese buyer behavior in comparison with Western buyers. Discovered in … of new data are examined to extend past research in the application of the DoP law in Chinese buying behavior. This study …

(RCEPs) -- 1.6.6.2 The service-tourism "industry" -- 1.6.6.3 The presence of China -- 1.6.7 How can we properly assess the …

Who Forged Family Alliances -- 15. A Son Who Refused to Return to China -- 16. Parents' Deaths and Children's Dispersal … -- Conclusion: The Inner History of a Chinese Family -- Archives and Works Cited -- Notes -- Acknowledgments -- Index. …

China's economic boom over the last two decades has taken many analysts by surprise, given the ongoing role of central … bring about greater openness of the financial market. To better understand China's recent economic performance, this volume … examines the distinctive system it has developed: "market socialism with Chinese characteristics." While i …

China -- MNCs and management space: a framework to study subsidiary HRM -- Doing case studies with mixed research methods … -- Multinationals in China: an overview -- Household white goods manufacturing plants: targeting an emerging consumer market …