Purpose – This paper aims to analyse the role of market orientation in the internationalisation of small software firms. Design/methodology/approach – The study combines qualitative case studies with quantitative data from the firms in question. Findings – Market orientation in the...

Purpose – Mainly due to their size, SMEs in the ICT industry are often at a disadvantage in supplier evaluation and therefore in the MNC supplier selection process. This paper aims to illustrate how they have realised their weakness and have created innovative strategies for alleviating the...

Purpose – This paper addresses the strategic orientations (entrepreneurial orientation, learning orientation, and market orientation) of rapidly internationalizing small software companies. Design/methodology/approach – The empirical analysis is based on an intensive investigation of ten...