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Industrial marketing : an organizational problem?
Håkansson, Håkan; Östberg, Claes - 2008
Persistent link: https://www.econbiz.de/10003611373
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Stärkt integrierte Kommunikation ihre Marke? : eine empirische Untersuchung im B2B-Markt
Bauer, Hans H.; Donnevert, Tobias; Merkel, Jan - 2008
Persistent link: https://www.econbiz.de/10003666432
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Eliten-Marketing : wie Sie Entscheider erreichen
Oltmanns, Torsten; Diekmann, Christiane; Böhm, Vera - 2008
Persistent link: https://www.econbiz.de/10003597413
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Die Rolle des Verwenders im Buying-Center : das Beispiel der Beschaffung und Vermarktung biotechnologischer Verbrauchsprodukte
Rolfes, Ludger - 2007 - 1. Aufl.
Persistent link: https://www.econbiz.de/10003527951
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Strategische und operative Schwerpunkte im Vertrieb von Industriegütern und industrienahen Dienstleistungen
Klimmer, Matthias; Neef, Martina; Schreiber, Peter - 2007
Persistent link: https://www.econbiz.de/10003556505
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Special issue: IMP 2009 : handling plurality of relationship forms in networks
Cova, Bernard (contributor) - 2010
Persistent link: https://www.econbiz.de/10008655016
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Business-to-business marketing in the 21st century
Garry, Tony (contributor) - 2010
Persistent link: https://www.econbiz.de/10008655561
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Guest editorial: Business-to-business marketing in the 21st century
Garry, Tony; Melewar, T. C.; Wright, Len Tiu - In: The journal of business & industrial marketing 25 (2010) 5, pp. 323
Persistent link: https://www.econbiz.de/10008655585
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Objectives for successfully participating in trade shows
Kirchgeorg, Manfred; Springer, Christiane; Kästner, Evelyn - In: The journal of business & industrial marketing 25 (2010) 1/2, pp. 63-72
Persistent link: https://www.econbiz.de/10003943114
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A model to investigate the influence of marketing-mix efforts and corporate image on brand equity in the IT software sector
Kim, Ji-hern; Hyun, Yong J. - In: Industrial marketing management : the international … 40 (2011) 3, pp. 424-438
Persistent link: https://www.econbiz.de/10008991580