Guest editorial: Business-to-business marketing in the 21st century
Alternative title: | Business-to-business marketing in the 21st century |
---|---|
Year of publication: |
2010
|
Authors: | Garry, Tony ; Melewar, T. C. ; Wright, Len Tiu |
Published in: |
The journal of business & industrial marketing. - Bingley : Emerald Publishing Limited, ISSN 0885-8624, ZDB-ID 649550-3. - Vol. 25.2010, 5, p. 323
|
Subject: | B-to-B-Marketing | Business-to-business marketing | Lieferantenmanagement | Supplier relationship management | Marketingmanagement | Marketing management |
-
The strategic impact of references in business markets
Godes, David, (2012)
-
Homburg, Christian, (2014)
-
Customer orientation structure for Internet-based business-to-business platform firms
Chakravarty, Anindita, (2014)
- More ...
-
Potdar, Balkrushna, (2018)
-
Yours truly: the role of organizational commitment in shoplifting prevention
Potdar, Balkrushna, (2019)
-
Design fiction diegetic prototyping : a research framework for visualizing service innovations
Harwood, Tracy, (2019)
- More ...