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Business-to-business marketing strategies in the knowledge processing industry
G., Sindhu - In: The IUP journal of business strategy : IJBS 9 (2012) 1, pp. 37-44
Persistent link: https://www.econbiz.de/10009569466
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Managing channel coordination in a multi-channel manufacturer-retailer supply chain
Yan, Ruiliang - In: Industrial marketing management : the international … 40 (2011) 4, pp. 636-642
Persistent link: https://www.econbiz.de/10009160097
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B2B marketing communications in a transformational marketplace
Schultz, Don E. - In: Handbook of business-to-business marketing, (pp. 165-181). 2012
Persistent link: https://www.econbiz.de/10009500186
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Marketing capabilities for B2B firms
Morgan, Neil A.; Slotegraaf, Rebecca J. - In: Handbook of business-to-business marketing, (pp. 90-108). 2012
Persistent link: https://www.econbiz.de/10009500196
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Progress and prospects for governance value analysis in marketing : when Porter meets Williamson
Ghosh, Mrinal K.; John, George - In: Handbook of business-to-business marketing, (pp. 54-72). 2012
Persistent link: https://www.econbiz.de/10009500202
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Business-to-business (B2B) marketing practices in India
Singh, Ramendra (contributor) - 2012
Persistent link: https://www.econbiz.de/10009558498
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Maximizing lead generation : the complete guide for B2B marketers
Stevens, Ruth P. - 2012
Persistent link: https://www.econbiz.de/10009243988
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Business-Kunden als Zielgruppe von Hochschulen : Theorie, Ergebnisse eines Eyetracking-Experimentes und Implikationen zur Gestaltung des Hochschul-Web-Auftrittes
Lackus, Manuela; Siems, Florian; Grund, Justyna - In: Evolution der Informationsgesellschaft : …, (pp. 197-218). 2011
Persistent link: https://www.econbiz.de/10009303881
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Consumer evaluations on brand extensions : B2B brands extended into B2C markets
Burnaz, Sebnem; Bilgin, Pinar - In: The journal of product & brand management 20 (2011) 4, pp. 256-267
Persistent link: https://www.econbiz.de/10009314023
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Handbook of business-to-business marketing
Lilien, Gary L. (contributor) - 2012
Persistent link: https://www.econbiz.de/10009492438