Online shoppers today can easily share reviews of their product usage experiences on a third-party website. Many retail websites allow individuals to submit qualitative and/or quantitative reviews, using a typical five-point scale. With the increase in online shopping behaviors, the impact of...

This article reports the results of a study meant to portray a detailed picture of self-gift experiences in four contexts, focusing notably on reward and therapeutic self-gifts. Extending prior conceptual discussions, the findings suggest that self-gifts are a form of personally symbolic...