This article investigates the relative impact which marketing growth strategies have on profit performance as opposed …

Marketing education today is rather isolationist — marketing students are taught too many specialities, and they are … given to sharp a profile in marketing particulars. The interaction of the marketing function with other key functions of a … corporation is forgotten. In this article we outline the functional requirements on marketing professionals, link these …

well as some legal restrictions on marketing and advertising practices. Differences in British and American practices have …

well modelled or understood. For marketers, this presents a particularly important problem. Marketing planning is … strategic and tactical planning direction to the firm's overall strategic planning process. Marketing planning has a strategic … they mean when they use the terms planning, marketing and strategy.  …

Chinese cultural values are classified according to Kluckhohn and Strodbeck's taxonomy, and potential marketing …

The study examines the marketing of cocoa in Nigeria as a pilot study to formulating new strategies for the marketing … utilised to expedite the distribution of cocoa through the marketing system. However, methods in use by the cocoa farmers are … not efficient due to problems of shortages and the policies of the Marketing Boards and the commodity boards. Improved …

The contingency approach and its relevance to theory building and research in marketing is described. The approach is … outlined and the research they have stimulated on related topics in marketing are highlighted. An assessment of the current … state of the contingency approach in marketing literature is then provided.  …