Maas, Peter; Graf, Albert - In: Zeitschrift für Personalforschung : ZfP 18 (2004) 3, pp. 329-345
In this paper we bring together two worlds that are usually strictly separated in research: leadership and customers …. Until now leadership research has concentrated particularly on internal organizational processes, whereas customers were … analyzed preferably in the context of marketing and service management. Research shows that the range of roles and functions of …
