Purpose – Customer interaction in new service development is a key success factor for new services. However, the knowledge about the process and techniques of customer interaction in any Asian and emerging market is limited. Therefore, the purpose of this article is to investigate the process...

Purpose – New service development (NSD) is an important driver of growth, success and wealth of service firms in wide range of industries. Yet, few research studies have been done to investigate the issue of NSD across several geographical regions. The purpose of this paper is to report the...

Islamic finance has experienced rapid growth globally, surpassing the USD 2 trillion mark in 2017. As a result, the literature related to Islamic finance and banking is rather rich. Despite the richness of the literature, our knowledge of the marketing issues related to Islamic finance is modest...