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Whether to integrate R&D and marketing : the effect of firm competence
Rubera, Gaia; Ordanini, Andrea; Calantone, Roger J. - In: The journal of product innovation management : an … 29 (2012) 5, pp. 766-783
Persistent link: https://www.econbiz.de/10009624545
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Building market-based assets in a globally competitive market : a longitudinal study of automotive brands
Townsend, Janell D.; Cavusgil, S. Tamer; Calantone, Roger J. - In: Interdisciplinary approaches to product design, …, (pp. 3-37). 2012
Persistent link: https://www.econbiz.de/10009626902
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Are pharmaceutical marketing decisions calibrated to communications effects?
Cavusgil, Erin; Calantone, Roger J. - In: Health marketing quarterly 28 (2011) 4, pp. 317-336
Persistent link: https://www.econbiz.de/10009410499
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When should RD&E and marketing collaborate? : the moderating role of exploration-exploitation and environmental uncertainty
Calantone, Roger J.; Rubera, Gaia - In: The journal of product innovation management : an … 29 (2012) 1, pp. 144-157
Persistent link: https://www.econbiz.de/10009411886
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Grumpier old men : age and sex differences in the evaluation of new services
Schmidt, Jeffrey B.; Zayer, Linda Tuncay; Calantone, … - In: The journal of product innovation management : an … 29 (2012) 1, pp. 88-99
Persistent link: https://www.econbiz.de/10009411896
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Effectiveness of marketing cues on consumer perceptions of quality : the moderating roles of brand reputation and third-party information
Akdeniz, Billur; Calantone, Roger J.; Voorhees, Clay M. - In: Psychology & marketing 30 (2013) 1, pp. 76-89
Persistent link: https://www.econbiz.de/10009716240
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Product quality as a formative index : evaluating an alternative measurement approach
Molina-Castillo, Francisco-Jose; Calantone, Roger J.; … - In: The journal of product innovation management : an … 30 (2013) 2, pp. 380-398
Persistent link: https://www.econbiz.de/10009723165
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New product portfolio management decisions : antecedents and consequences
McNally, Regina C.; Durmuşoğlu, Serdar S.; Calantone, … - In: The journal of product innovation management : an … 30 (2013) 2, pp. 245-261
Persistent link: https://www.econbiz.de/10009723185
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Coevolutionary dynamics of automotive competition : product innovation, change, and marketplace survival
Talay, M. Berk; Calantone, Roger J.; Voorhees, Clay M. - In: The journal of product innovation management : an … 31 (2014) 1, pp. 61-78
Persistent link: https://www.econbiz.de/10010233870
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Evolution and transformation of innovation in the global automotive industry
Townsend, Janell D.; Calantone, Roger J. - In: The journal of product innovation management : an … 31 (2014) 1, pp. 4-7
Persistent link: https://www.econbiz.de/10010233882