An increasing number of firms use social media to allow their customers to vote on new product design. This paper studies the implications of employing such a democratic product design (DPD). A linear city model is used with random locations to capture uncertainty about consumer preferences and...

The literature on happiness shows that there are many factors that influence a person s happiness. Extending previous studies, we investigate the role of the freedom of choice as a key contributing construct in influencing a person s happiness. We define two hypothetical sub-constructs for the...