Beraha, Aydin; Bingol, Dursun; Ozkan-Canbolat, Ela; … - In: European journal of management and business economics : … 27 (2018) 2, pp. 129-140
of strategic flexibility on product innovation by functional areas. Findings: The findings of this study indicate that … marketing flexibility has a key role in product innovation. Research limitations/implications: A limited number of cases may be … one of the possible reasons for no proven contribution of HR flexibility to product innovation, and may affect results due …