Showing 11 - 20 of 63
Persistent link: https://www.econbiz.de/10008893531
Persistent link: https://www.econbiz.de/10011641434
Persistent link: https://www.econbiz.de/10012304973
Persistent link: https://www.econbiz.de/10012535042
Persistent link: https://www.econbiz.de/10012270847
Persistent link: https://www.econbiz.de/10014468163
Persistent link: https://www.econbiz.de/10012584561
Persistent link: https://www.econbiz.de/10013362107
Persistent link: https://www.econbiz.de/10013362628
Research on the impact of advertising on children has failed to keep pace with the rapidly changing media environment. Using an experimental approach, children’s responses towards traditional (television advertisement) versus new, hybrid advertising techniques (trailer, advergame, and their...
Persistent link: https://www.econbiz.de/10010865667