Research on the impact of advertising on children has failed to keep pace with the rapidly changing media environment. Using an experimental approach, children’s responses towards traditional (television advertisement) versus new, hybrid advertising techniques (trailer, advergame, and their...

Purpose: Seeking ways towards a sustainable future is the most dominant socio-political challenge of our time. Marketing should have a crucial role to play in leading research and impact in sustainability, yet it is limited by relying on cognitive behavioural theories rooted in the 1970s, which...

This thesis examines the management of post-consumer plastics waste recycling in theUK. It brings together information and approaches from a number of disciplines in order to present a comprehensive view of the post-consumer plastics waste recycling industry and provide insight into...