Narrow search
Showing 201 - 210 of 267
Cover Image
Extent and impact of response biases in cross-national survey research
Tellis, Gerard J.; Chandrasekaran, Deepa - In: International journal of research in marketing : IJRM ; … 27 (2010) 4, pp. 329-342
Persistent link: https://www.econbiz.de/10008734984
Cover Image
Preface to “The chilling effects of network externalities”
Tellis, Gerard J. - In: International journal of research in marketing : IJRM ; … 27 (2010) 1, pp. 1-4
Persistent link: https://www.econbiz.de/10008384653
Cover Image
Commentaries and Rejoinder to "Does Quality Win? Network Effects Versus Quality in High-Tech Markets"
Ratchford, Brian T.; Shugan, Steven M.; Reibstein, David J. - In: Journal of marketing research : JMR 46 (2009) 2, pp. 150-162
Persistent link: https://www.econbiz.de/10008226433
Cover Image
Does Quality Win? Network Effects Versus Quality in High-Tech Markets
Tellis, Gerard J.; Yin, Eden; Niraj, Rakesh - In: Journal of marketing research : JMR 46 (2009) 2, pp. 135-149
Persistent link: https://www.econbiz.de/10008226434
Cover Image
Indirect Network Effects in New Product Growth
Stremersch, Stefan; Tellis, Gerard J.; Franses, Philip Hans - In: Journal of marketing 71 (2007) 3, pp. 52-74
Persistent link: https://www.econbiz.de/10007745077
Cover Image
The Value of Quality
Tellis, Gerard J.; Johnson, Joseph - In: Marketing science : the marketing journal of the … 26 (2007) 6, pp. 758-773
Persistent link: https://www.econbiz.de/10007893549
Cover Image
The S-curve of technological evolution : Strategic law or self-fulfilling prophecy? ; Report No. 04-116
Sood, Ashish; Tellis, Gerard J. - In: MSI reports : working paper series (2004) 3, pp. 89-112
Persistent link: https://www.econbiz.de/10009893418
Cover Image
Global takeoff of new products : culture's consequences, wealth of nations, or vanishing differences?
Chaandrasekaran, Deepa; Tellis, Gerard J. - In: MSI reports : working paper series (2007) 4, pp. 73-97
Persistent link: https://www.econbiz.de/10009893498
Cover Image
Do innovations really pay off? : total stock market returns to innovation
Sood, Ashish; Tellis, Gerard J. - In: MSI reports : working paper series (2008) 2, pp. 3-25
Persistent link: https://www.econbiz.de/10009893512
Cover Image
Demystifying disruption : a new model for understanding and predicting disruptive technologies
Sood, Ashish; Tellis, Gerard J. - In: MSI reports : working paper series (2010) 1, pp. 109-159
Persistent link: https://www.econbiz.de/10009893549